Digital is now affecting every part of a business’ delivery. Digital is forcing all businesses to change in order to survive. Digital transformation creates new opportunities for a business. Our course will help you to maximise the opportunities that Digital Marketing can create and accelerate your business to business growth.
The course begins by helping you to understand the digital trends and the landscape, before presenting you with ways in which Digital Marketing can create opportunities and minimise challenges and risks to your business. We will help you to identify which areas of your business could be digitalised to improve efficiency and cut the cost of sales. We will then review the teams’ roles and responsibilities to ensure integration of all channels and activities. Before designing a template funnel to accelerate all the digital steps to help you; attract, engage, convert and retain more customers.
The ASPIRE Performance Improvement’s “Accelerating B2B Growth with Digital Marketing Workshop” will provide you and your team with a robust standardised engagement approach to understand the measurement and control tools for your
marketing department to develop, implement, track and measure digital action plans to optimise sales. Our workshop is typically designed for Sales & Marketing teams. The workshop will help you to use tools to fully analyse competition in your digital space and benchmark your digital capabilities against the best. All this without having to spend a fortune on expensive external consultancy resources!
The ASPIRE Approach to Accelerating B2B Growth will help you to empower your organisation to:
- ASSESS your implications
- SCOPE the response required by your team
- PREPARE the plan to investigate and research further
- INVESTIGATE and analyse the implications, options and scenarios to be addressed
- RECOMMEND the way forward
- EXECUTE your Digital Marketing programme
The public courses will typically be run for a mixed audience from a range of different companies and backgrounds allowing the cross-fertilization of ideas and the sharing of lateral insights and experiences.
The course cost includes a 12-month subscription to the Aspire E-Learning Management System (Typically £500 + VAT per user licence). The day rate covers refreshments and a light lunch as well.
Accommodation costs are not included in the price of this workshop – please arrange this separately.
We look forward to seeing you at one of our training events booked through Eventbrite or at a tailored in-house training session booked separately as outlined above.