Richard John

Associate Business Consultant

Richard John is a management and marketing consultant, industry trainer and business journalist.

In 1996 he was appointed as a Course Director for the Teaching Faculty at the prestigious Chartered Institute of Marketing, where he lectures on all aspects of exhibition and event strategy and marketing. He is a guest Lecturer at Leeds Beckett University and University of Derby, a visiting Lecturer at Cologne University and EWS in Dresden and visiting Lecturer at the London University of the Arts. His articles on all aspects of face to face communication have appeared in more than 50 magazines and he is a regular columnist in a number of MICE magazines

He has spoken at conferences across Europe, Scandinavia, the USA, Africa, the Middle East and the Far East.
Richard is also heavily involved in the development of national Standards of Best Practice and has helped scope, develop, refine and implement Standards in events, as well as other areas such as Management, Sales, and Marketing.

More recently he has been instrumental in assisting the Canadian Tourism Human Resource Council in their work to develop international qualifications for event managers.

Underpinning much of Richard’s training philosophy is the need to ensure a legacy after the training has finished, and in this area Richard is an enthusiastic and popular Business Coach, with both a Diploma in Performance Coaching and an NLP Practitioner Qualification to his name. 

Richard is the author of 4 business books and 2 novels.